London Art Fair 2018


London Art Fair is the UK’s premier Fair showing Modern British and international contemporary art. Established in 1988, the Fair launches the art world year. The next edition will take place at the Business Design Centre 17-21 January 2018.


Sales Manager, Marketing Manager


Permanent, Full-time 


£25,000 base + 25% commission


The role of the Sales and Marketing Executive is to understand the market and London Art Fair’s unique sales proposition, to help deliver the sales plan for the event to achieve the stand space target, to support the Fair Manager with efficient database management, administration of contracts and research, and to help ensure exhibiting galleries receive a consistent, high level of customer care from contracting though to the Fair.

The Sales and Marketing Executive must also assist in the planning and delivery of the communications campaign to achieve the right quality, quantity and revenue from visitors and exhibitors,  understand the campaign objectives and timescales for the event, and work with the internal team and external suppliers, partners and exhibitors to gain further insights into our customers’ needs and delivering targeted marketing communications to the groups identified in the marketing strategy.

  • Support the Fair Manager and Director in the development of the sales plan
  • To make sales calls to existing and potential exhibitors as directed by the Fair Manager
  • Understand and maintain Filemaker database ensuring information is current & accurate
  • Identify new exhibitors via research – web, magazines, competitor Fairs – and add new prospects to Filemaker database
  • Production of all sales contracts and chasing return
  • Keep floor plans up to date with help of Fair Manager
  • Effectively develop and manage customer relationships
  • Prepare and manage delivery of welcome packs to exhibitors
  • To assist in the planning and delivery of all gallery communications – pre-Fair and onsite
  • To liaise directly with exhibitors to ensure they are aware of relevant marketing activity and that they maximise marketing opportunities pre-Fair, onsite and post-event.
  • Organise subscriptions to relevant magazines
  • Visit existing and potential galleries with the Fair Manager
  • Liaise with Business Design Centre Venue Services team on stand plans, lighting and other stand extras
  • To support the Marketing Team in the development and implementation of the communications plan in order to achieve the Fair’s objectives
  • To work with the Marketing Team to produce targeted and effective marketing collateral
  • To help maintain day-to-day relationships with relevant agencies and suppliers including; design, ticketing, print, media buying and PR
  • To support the Marketing Team by updating show websites in a timely manner ensuring messages are consistent with offline promotional material
  • To help with the delivery of event features (e.g. talks and discussions programme, Photo50, VIP strategy).
  • To support the Marketing Team on the delivery of sponsorships, contra agreements, media partnerships and other event partners.
  • Help source and collate marketing data (including visitor and exhibitor research) to inform post-show Marketing Report


  • Knowledge of art world / gallery sector
  • Willingness and ability to sell
  • Attention to detail
  • Time management including the ability to prioritise
  • Excellent communication skills – telephone, written and face to face
  • Organisational skills
  • Customer service skills
  • Team player
  • Capacity to develop and learn new skills
  • Self-motivated and open to increased responsibility
  • Basic marketing planning experience
  • Strong IT skills (Word, Access, Excel, Outlook)
  • Commitment and determination
  • Confidence and initiative to explore own ideas

To apply for this position, please email your cover letter and CV with your name and the job title in the subject line to Fair Director Sarah Monk  

Deadline for applications: Monday 14 August 


Fair Director, Marketing Manager


Temporary (5 months) – 3 days per week

end August – Dec/ Full time Jan

FEE: £9,000

The role of the VIP Relations Manager is to provide bespoke services and programmes for collectors and art professionals with a view to securing their attendance to the fair. The primary focus is the development of the Fairs’ VIP audience, cultivation of collectors through individual outreach, the organization of VIP Programme events, and the cultivation of museum and institutional groups, to lead visits to London Art Fair for their patrons.


  • Act as main point of contact for incoming VIP enquiries
  • Establish year-round relationships with LAF VIPs
  • Data management – development of VIP lists and ensuring existing data is completely accurate and current
  • Executing VIP communications – postal and email
  • Managing VIP Desk at the Fair
  • Overseeing VIP car service
  • Liaising with select VIP sponsors and partners
  • Representing LAF at key industry events, gallery opening and art fairs – being a visible face of the Fair
  • Identifying suitable HNWI, collectors and individuals and approaching
  • Managing year round VIP cultivation events – gallery openings, talks, hospitality events
  • Establishing year round relationships with patron managers, concierge, members clubs and other agents/consultants
  • Assisting LAF team with programming of VIP events – undertaking research, inputting ideas
  • Identifying new VIP benefits and potential partners
  • Managing the execution of on and offsite VIP events during the week of the Fair – collating guest lists, liaising with guests and hosts/venue
  • Managing temporary VIP interns/staff – pre-Fair and onsite


  • Well informed about the Modern British and Contemporary art world
  • Proven experience of working with HNWIs
  • Detailed knowledge and experience of using Excel
  • Confident and outgoing, used to networking and experience in outward facing roles
  • Well spoken, with great presentation and communication skills
  • Proactive in seeking out information on new collectors
  • Innovative in their approach, always looking for ways to improve our offering
  • Prepared for a fluid role where hands on work outside the immediate scope of the role will be required
  • Confidence and initiative to explore own ideas

To apply for this position, please email your cover letter and CV with your name and the job title in the subject line to Fair Director Sarah Monk  

Deadline for applications: Monday 14 August